We are not the only ones who think Bekins sets the standard for Appliance Repair Service. BrandSource, one of the nation’s largest buying groups, has created a Service Committee to help ensure profitability for servicing dealers.
“Customers assume there is an ‘appliance god’ looking over them, and that is far from the truth,” Bekins said. “Unlike the auto industry, where dealer service is mandatory, most appliances are sold today through non-servicing retailers, and those that still perform their own repairs are disappearing. The industry needs to recognize that service is how you build your brand, and our brand is everything.”
The committee consists of specially-selected servicing members who will work with manufacturers and fellow members to develop a profitable service model, beginning with pooling the best practices from the committee member’s own proven, sustainable business models.
Areas of focus by the new Service Committee will include:
- enhancing operational efficiencies to lower costs;
- receiving fair compensation for OEM warranty repairs;
- attracting, training and retaining talented servicers; and
- creating consumer awareness.