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The appliance industry’s secret and how Bekins rises above

Induction Cooktop Service Call Recreate for Blog

At Bekins, we choose to hold ourselves to the highest standards. However, not everyone has to live up to those same expectations.

We find customers assume the company who sells appliances has to install them. They also assume the company that sold it to them will have to repair it when needed. Finally, they assume the appliance installers and repair technicians need a license to perform their job.

Unfortunately, none of that is true.

Appliance companies are only held to whatever standard they put on themselves. Essentially, anyone can claim to be an appliance installation and repair technician. Don’t believe us, check out the video from Target 8 at WOOD TV.

One appliance manufacturer chose to use a satellite dish company to repair their recalled appliances. As you can imagine, some people experienced terrible customer service. Some of the technicians even did more damage than good. Finally, Target 8 reported that same appliance company authorized a convicted criminal to enter their customers’ homes. Target 8 reported the technician took money, but did not do any work.

HOW WE RISE ABOVE

We hire full-time Bekins installers and repair technicians. They wear a Bekins uniform and drive a Bekins truck. We stand behind our fully-trained appliance installers and repair technicians before we let them into your home. Not only do they learn from our experienced and trained staff, we also send them to manufacturer training to get certified by the brands we carry.

Our training helps you as well. Jenn-Air quite often offers an extra year of limited warranty coverage to customers that use a certified installer. The company trusts Bekins because they know we will install it correctly.

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The Best Grills – Durability And Performance Matters

Best grills - durability and performance

THE BEST GRILLS PROVIDE THE BEST VALUE

We talk about the importance of value instead of price. You should think about how long a product will last. The best grills serve as a perfect example.

The price tags on our grills can shock some new customers. However, take a look at the curb on junk day. If you buy a cheap grill, be prepared for:

  • taking a whole day to assemble it
  • hot spots
  • poor performance in the winter
  • and junking it after only a few years

The grills we provide at Bekins perform well, last a long time, cook well in the winter and come with warranties on the most important parts.

So we ask you, which grill truly provides more value?

SEE THE BEST GRILLS IN OUR SHOWROOM

Improve Your Drinks With Clear Ice Cubes From An Ice Machine

Clear and clean ice from an ice machine

The next time you visit one of the best restaurants or bars in West Michigan, take a look at the ice they serve you. Is it cloudy in the middle, or crystal clear? The best places serve crystal clear ice cubes made from an ice machine.

Bekins offers a wide variety of ice machines for your home. Which one is best for you? It depends on what kind of ice shape you prefer.

We carry ice machines that offer a variety of shapes including:

  • Cubes
  • Bullets
  • Nuggets

WHY USE AN ICE MACHINE IN YOUR HOME?

The Bekins Way

Our business model is simple. We want you to be so thrilled with your purchase and experience that you not only come back, but also recommend us to others. Makes sense doesn’t it?

Many refrigerators and freezers produce ice with a cloudy center. The center becomes cloudy because the ice traps impurities from the air while it freezes.

While the ice is forming, a fan is circulating air in your freezer, which contains odors from your leftovers and other impurities, and bounds it right to the ice. If you think it’s not a big deal, we encourage you to try a test. Fill your glass with cloudy ice, then let it thaw. When it melts, drink it and tell us how it tastes. Remember, you are adding that water to your favorite drink:

  • water
  • soda
  • single malt scotch
  • or any other drink

Ice Machines, like those from Sub-Zero and Scotsman, spray water into an upside down mold so only the purest water freezes and all other impurities are washed out into the drain. They also produce ice quickly and store a lot, which comes in handy when you are hosting a party.

Scotsman Blog Web Image

TEST ICE MACHINES IN OUR SHOWROOM

Try out a Sub-Zero or Scotsman Ice Machine and many more in our state-of-the-art, interactive showrooms.

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Stainless Steel Thermador appliances modernize Ada home

Stainless Steel Thermador Appliances in Ada

When homeowners in Ada commissioned Nugent Builders Inc  to remodel their home, they collaborated with interior designer Kaci Brander at Refined Design. Kaci described the kitchen as very “dark and heavy.” With the help of stainless steel Thermador appliances from Bekins, the homeowners were able to update the kitchen.

Adding glass and lighting under the off-white cabinets was the first step towards brightening the space, however, the homeowners still enjoy a rustic look with darker elements. To please the homeowners, they added texture on the floors along with barnwood beams and a fun backsplash.

Stainless Steel Thermador Appliances in Ada
Stainless Steel Thermador Appliances in Ada
The Bekins Way

Our business model is simple. We want you to be so thrilled with your purchase and experience that you not only come back, but also recommend us to others. It makes sense doesn’t it?

WHY STAINLESS STEEL THERMADOR APPLIANCES?

When we asked why she chose stainless steel appliances from Thermador, Kaci did not hold back.

“They are just the best,” she said. “They look the best. They are the sleekest. They had something that fit the overall design, all of the functions the homeowners really wanted and it just seemed to be the best fit for what we were looking for here.”

Kaci said it started with finding the right fit for their refrigerator space, then they designed the rest of the kitchen around it.

Bekins Appliance Professional Bill Schnug helped them choose column refrigeration from Thermador.

“The columns allowed the customer more flexibility,” Schnug said. “They could choose the incremental size to best meet their needs. Since the columns are designed to sit flush with the cabinetry, they also create a sleek, uniform appearance. In cases where space is limited, many customers are opting to maximize their fresh food storage by going as wide as they can with a refrigerator column then adding a freezer drawer under the counter, in an island or in the pantry area.

Schnug says Thermador’s ThermaFresh system helps preserve food through precise management of temperature and humidity.

Stainless Steel Thermador Appliances

NOT ALL STAINLESS

The Thermador dishwasher comes with a custom-panel option, so the dishwasher actually blends in with the rest of kitchen cabinetry.

“It’s probably one of the biggest things that I look for actually,” Kaci said. “I feel like appliances can really mess up the overall feel and design of the kitchen. So when you find something that has the look that a person wants and the function, then it’s kind of the best of both worlds.”

WHY REFINED DESIGN CHOSE BEKINS

“I like the customer service,” Brander said. “I like the quality of products. They are always super helpful when we have a question. They accommodate us when it comes to install and tweaking anything. It’s construction, so when something comes up and a fridge needs to be shimmed a little bit or leveled, then you guys are always on it.  My clients are really happy and that makes me happy.”

SEE AND TEST STAINLESS STEEL THERMADOR APPLIANCES IN OUR SHOWROOMS

Stainless Steel thermador Appliances

The Forgotten Question: Who Will Repair Your Appliance?

Bekins Appliance Repair

Imagine having your refrigerator quit working during the hottest days of the year. With your food melting away, you make an appliance repair call to the company that sold it to you. Seven weeks later, they still give you the run around.

It happened to a local woman last summer. She ditched the other company, called Bekins and we resolved the issue for her quickly. She thanked us on Facebook and told us the whole story.

When you buy any products, we recommend you ask “Who is going to fix it when it needs repair?”

You might be surprised by the answer.

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APPLIANCE REPAIR standards

Many customers think that appliance repair works like the auto industry. They think the company who sold them the appliance has to fix it when it breaks and they will send a licensed professional to perform the repair. That is not always the case.

You do not need a license to install or repair appliances. Even worse, many brands do not hold the seller accountable for fixing appliances when they break.

Each company sets its own standards.

Some contract it out to a third-party company. Other companies give you a 1-800 number for the manufacturer in some other state. Neither option meets our standards at Bekins.

APPLIANCE REPAIR WITH BEKINS

We want our customers to be thrilled with their purchase, so we provide a full-service experience. We staff fully-trained and experienced Appliance Repair Technicians who are supported by a wonderful team of customer service professionals.

When you call Bekins to repair your refrigerator, you talk to a caring and knowledgeable local service scheduler. We send a local technician to your home as soon as we can. That technician arrives in a Bekins vehicle, wears a Bekins uniform, treats you and your home with the utmost respect, plus he has been trained by many of the manufacturers in the market.

If you have a warranty, we have a local professional that works with the manufacturers on your behalf.

We set the highest standards for ourselves because we want our customers to be thrilled with their purchase.

JENN-AIR’S COMMITMENT TO SERVICE

Companies like Jenn-Air care about your customer experience as well. They train our staff how to properly install their appliances, how to repair them, plus they give us any parts and support we need. Often times, Jenn-Air will even give customers an extra year of limited warranty coverage on appliances installed by a Bekins certified professional.

Bekins Appliance Repair