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The appliance industry’s secret and how Bekins rises above

Induction Cooktop Service Call Recreate for Blog

At Bekins, we choose to hold ourselves to the highest standards. However, not everyone has to live up to those same expectations.

We find customers assume the company who sells appliances has to install them. They also assume the company that sold it to them will have to repair it when needed. Finally, they assume the appliance installers and repair technicians need a license to perform their job.

Unfortunately, none of that is true.

Appliance companies are only held to whatever standard they put on themselves. Essentially, anyone can claim to be an appliance installation and repair technician. Don’t believe us, check out the video from Target 8 at WOOD TV.

One appliance manufacturer chose to use a satellite dish company to repair their recalled appliances. As you can imagine, some people experienced terrible customer service. Some of the technicians even did more damage than good. Finally, Target 8 reported that same appliance company authorized a convicted criminal to enter their customers’ homes. Target 8 reported the technician took money, but did not do any work.

HOW WE RISE ABOVE

We hire full-time Bekins installers and repair technicians. They wear a Bekins uniform and drive a Bekins truck. We stand behind our fully-trained appliance installers and repair technicians before we let them into your home. Not only do they learn from our experienced and trained staff, we also send them to manufacturer training to get certified by the brands we carry.

Our training helps you as well. Jenn-Air quite often offers an extra year of limited warranty coverage to customers that use a certified installer. The company trusts Bekins because they know we will install it correctly.

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Bekins Breaks Ground On Coopersville Expansion

Growing Business: Breaking Ground on Warehouse Expansion

OUR GROWING BUSINESS NEEDS MORE SPACE

If you drive by Coopersville along the I-96 expressway, you will see construction vehicles at the Bekins Service Center and Warehouse on O’Malley Drive. Bekins has broken ground on a new addition which will nearly double the warehouse and office space, creating space for more jobs at our growing business.

Our locally-owned, internationally-acclaimed appliance and electronics company in West Michigan has already outgrown the three-year-old building in Coopersville.

Bekins President, Scott Bekins, opened the Coopersville Service Center and Warehouse in 2015 to accommodate the company’s growth at the time. With state-of-the-art, interactive showrooms in Grand Haven and Grand Rapids, he planned for the warehouse and office space in Coopersville to accommodate at least 10 more years of company growth. However, Bekins has grown faster than even he expected.

Bekins, which also owns Classic Stereo in Grand Rapids, has nearly tripled its staff since 2010. When the additional 30,000 square feet of warehouse and office space is complete, it will give us the space to double our staff.

Growing Business: Breaking Ground on Warehouse Expansion

IMPROVING EFFICIENCY – CONTINUING TO RECYCLE

The addition includes changes to make operation even more efficient, which enables us to deliver the best service while keeping costs competitive.

Added space will also help Bekins continue to be one of the greenest appliance dealers in the nation. We recycle more than 90 percent of all waste in their facility, which includes:

  • old appliances
  • cardboard
  • plastic
  • styrofoam
  • banding
  • and much more…

Our recycling efforts saved more than 1,286 trees, 7,567 gallons of oil and 280 cubic yards of landfill space in just the last three years.

Recycling at Bekins making a big impact
Bekins Coopersville Warehouse

SERVING MORE CUSTOMERS

The addition will help us serve more of the top-notch products and services that have earned us 20 national and international honors during our 43 years of serving West Michigan.

“We always have been and always will be a service company that happens to sell products,” Bekins said. “People can buy what we sell elsewhere, but you can’t get our service anywhere else. That’s why we continue to grow – better service, same price. We can only do that by being smarter and more efficient. The operations center in Coopersville and our amazing people allow us to do just that.”

Bekins-Frequently-Asked-Questions

The Forgotten Question: Who Will Repair Your Appliance?

Bekins Appliance Repair

Imagine having your refrigerator quit working during the hottest days of the year. With your food melting away, you make an appliance repair call to the company that sold it to you. Seven weeks later, they still give you the run around.

It happened to a local woman last summer. She ditched the other company, called Bekins and we resolved the issue for her quickly. She thanked us on Facebook and told us the whole story.

When you buy any products, we recommend you ask “Who is going to fix it when it needs repair?”

You might be surprised by the answer.

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APPLIANCE REPAIR standards

Many customers think that appliance repair works like the auto industry. They think the company who sold them the appliance has to fix it when it breaks and they will send a licensed professional to perform the repair. That is not always the case.

You do not need a license to install or repair appliances. Even worse, many brands do not hold the seller accountable for fixing appliances when they break.

Each company sets its own standards.

Some contract it out to a third-party company. Other companies give you a 1-800 number for the manufacturer in some other state. Neither option meets our standards at Bekins.

APPLIANCE REPAIR WITH BEKINS

We want our customers to be thrilled with their purchase, so we provide a full-service experience. We staff fully-trained and experienced Appliance Repair Technicians who are supported by a wonderful team of customer service professionals.

When you call Bekins to repair your refrigerator, you talk to a caring and knowledgeable local service scheduler. We send a local technician to your home as soon as we can. That technician arrives in a Bekins vehicle, wears a Bekins uniform, treats you and your home with the utmost respect, plus he has been trained by many of the manufacturers in the market.

If you have a warranty, we have a local professional that works with the manufacturers on your behalf.

We set the highest standards for ourselves because we want our customers to be thrilled with their purchase.

JENN-AIR’S COMMITMENT TO SERVICE

Companies like Jenn-Air care about your customer experience as well. They train our staff how to properly install their appliances, how to repair them, plus they give us any parts and support we need. Often times, Jenn-Air will even give customers an extra year of limited warranty coverage on appliances installed by a Bekins certified professional.

Bekins Appliance Repair

STAINLESS STEEL CLEANER: PROTECTING YOUR INVESTMENT

Wolf Kitchen

You may not think too hard about how you will clean your stainless steel appliance until after it’s installed. However, you obviously want to keep it clean and shiny. We recommend using a stainless steel cleaner that you can find in our showroom. If you use the wrong household cleaner, it can actually do more harm than good.

USE STAINLESS STEEL CLEANER

We have a handful of stainless steel cleaners that we use on the appliances in our store every day. You can find Classic, Affresh and Flitz stainless steel cleaner at any of our locations.

Using the wrong household cleaner can possibly harm your stainless steel finish, especially if you own a fingerprint resistant appliance. The wrong household cleaner could wipe off that resistant coating.

Stainless Steel Cleaner and other cleaners

IT’S NOT COMPLICATED

An online search about “how to clean stainless steel appliances” pulls up articles that claim stainless steel cleaners do not work and make cleaning your appliances sound very complicated.

Our appliance professionals clean dozens of stainless steel appliances every day. They use a microfiber cloth and the stainless steel cleaner we provide for our customers. They apply the cleaner to the cloth, start wiping and the results look great.

If you don’t believe us, stop by one of our showrooms to see the clean.

Best Dishwasher Photo

FINDING THE BEST APPLIANCES – LEARNING FROM SERVICE

Best Appliances - Service Knowledge

At Bekins, we like to say that we are a service company that sells, installs and repairs appliances and electronics. However, our Appliance Repair Technicians serve an extra purpose for our customers. We use the knowledge we gain from our Service Repair Technicians to pick the best appliances for our customers.

WHEN BUYING APPLIANCES – CONSULT THE EXPERTS

Appliances change rapidly. Why not consult the experts before investing in products that you expect to last decades?

Our Appliance Professionals are experts on the latest appliances and know what’s on the horizon. They know which questions to ask to help you choose the product that works best for you. They have also helped thousands of other people pick and install new appliances, so they can use those experiences to benefit you.

Service Department People's Choice

FEEDBACK FROM THE EXPERTS

You will only find the best products in our showrooms. How do we pick the best? We run thousands of service calls each year, and on these service calls, our Service Repair Technicians are gathering information on which brands constantly need repair and which brands last.

Through this process, we also learn which brands help fix issues that can arise over the years, and which brands expect you to just buy a new one.

Occasionally, our experts even consult with the brands we carry to help them improve their products. We tell them what works well and what needs to change so we see which brands truly care about your needs.

TRY THE BEST APPLIANCES IN OUR SHOWROOM

You can become an expert when you visit our state-of-the-art, interactive showroom. We want you to experience the appliances before you invest in them. When you experience it, you will not only have confidence in your decision, but you will be thrilled with your purchase.

Thermador Coffee Web Photo