The appliance industry’s secret and how Bekins rises above

Induction Cooktop Service Call Recreate for Blog

At Bekins, we choose to hold ourselves to the highest standards. However, not everyone has to live up to those same expectations.

We find customers assume the company who sells appliances has to install them. They also assume the company that sold it to them will have to repair it when needed. Finally, they assume the appliance installers and repair technicians need a license to perform their job.

Unfortunately, none of that is true.

Appliance companies are only held to whatever standard they put on themselves. Essentially, anyone can claim to be an appliance installation and repair technician. Don’t believe us, check out the video from Target 8 at WOOD TV.

One appliance manufacturer chose to use a satellite dish company to repair their recalled appliances. As you can imagine, some people experienced terrible customer service. Some of the technicians even did more damage than good. Finally, Target 8 reported that same appliance company authorized a convicted criminal to enter their customers’ homes. Target 8 reported the technician took money, but did not do any work.

HOW WE RISE ABOVE

We hire full-time Bekins installers and repair technicians. They wear a Bekins uniform and drive a Bekins truck. We stand behind our fully-trained appliance installers and repair technicians before we let them into your home. Not only do they learn from our experienced and trained staff, we also send them to manufacturer training to get certified by the brands we carry.

Our training helps you as well. Jenn-Air quite often offers an extra year of limited warranty coverage to customers that use a certified installer. The company trusts Bekins because they know we will install it correctly.

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Bekins Breaks Ground On Coopersville Expansion

Growing Business: Breaking Ground on Warehouse Expansion

OUR GROWING BUSINESS NEEDS MORE SPACE

If you drive by Coopersville along the I-96 expressway, you will see construction vehicles at the Bekins Service Center and Warehouse on O’Malley Drive. Bekins has broken ground on a new addition which will nearly double the warehouse and office space, creating space for more jobs at our growing business.

Our locally-owned, internationally-acclaimed appliance and electronics company in West Michigan has already outgrown the three-year-old building in Coopersville.

Bekins President, Scott Bekins, opened the Coopersville Service Center and Warehouse in 2015 to accommodate the company’s growth at the time. With state-of-the-art, interactive showrooms in Grand Haven and Grand Rapids, he planned for the warehouse and office space in Coopersville to accommodate at least 10 more years of company growth. However, Bekins has grown faster than even he expected.

Bekins, which also owns Classic Stereo in Grand Rapids, has nearly tripled its staff since 2010. When the additional 30,000 square feet of warehouse and office space is complete, it will give us the space to double our staff.

Growing Business: Breaking Ground on Warehouse Expansion

IMPROVING EFFICIENCY – CONTINUING TO RECYCLE

The addition includes changes to make operation even more efficient, which enables us to deliver the best service while keeping costs competitive.

Added space will also help Bekins continue to be one of the greenest appliance dealers in the nation. We recycle more than 90 percent of all waste in their facility, which includes:

  • old appliances
  • cardboard
  • plastic
  • styrofoam
  • banding
  • and much more…

Our recycling efforts saved more than 1,286 trees, 7,567 gallons of oil and 280 cubic yards of landfill space in just the last three years.

Recycling at Bekins making a big impact
Bekins Coopersville Warehouse

SERVING MORE CUSTOMERS

The addition will help us serve more of the top-notch products and services that have earned us 20 national and international honors during our 43 years of serving West Michigan.

“We always have been and always will be a service company that happens to sell products,” Bekins said. “People can buy what we sell elsewhere, but you can’t get our service anywhere else. That’s why we continue to grow – better service, same price. We can only do that by being smarter and more efficient. The operations center in Coopersville and our amazing people allow us to do just that.”

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