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The appliance industry’s secret and how Bekins rises above

Induction Cooktop Service Call Recreate for Blog

At Bekins, we choose to hold ourselves to the highest standards. However, not everyone has to live up to those same expectations.

We find customers assume the company who sells appliances has to install them. They also assume the company that sold it to them will have to repair it when needed. Finally, they assume the appliance installers and repair technicians need a license to perform their job.

Unfortunately, none of that is true.

Appliance companies are only held to whatever standard they put on themselves. Essentially, anyone can claim to be an appliance installation and repair technician. Don’t believe us, check out the video from Target 8 at WOOD TV.

One appliance manufacturer chose to use a satellite dish company to repair their recalled appliances. As you can imagine, some people experienced terrible customer service. Some of the technicians even did more damage than good. Finally, Target 8 reported that same appliance company authorized a convicted criminal to enter their customers’ homes. Target 8 reported the technician took money, but did not do any work.

HOW WE RISE ABOVE

We hire full-time Bekins installers and repair technicians. They wear a Bekins uniform and drive a Bekins truck. We stand behind our fully-trained appliance installers and repair technicians before we let them into your home. Not only do they learn from our experienced and trained staff, we also send them to manufacturer training to get certified by the brands we carry.

Our training helps you as well. Jenn-Air quite often offers an extra year of limited warranty coverage to customers that use a certified installer. The company trusts Bekins because they know we will install it correctly.

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BUILT-IN JENN-AIR APPLIANCES CUSTOMIZE WEST OLIVE HOME

built-in Jenn-Air appliances

Thoughtfully designed and executed by the visionaries at Mike Schaap Builders and Benchmark Design Studio, this remarkable residence takes its cues from nature and masterfully balances mountain home sentiments with contemporary sensibilities. The result is a fresh and organic design that feels perfectly at ease in its Midwestern foundation. This home also features built-in Jenn-Air appliances from Bekins. As Whirlpool’s luxury brand, the company’s headquarters are not just in the Midwest but right here in West Michigan.

BUILT-IN JENN-AIR APPLIANCES IN THE PANTRY

While the kitchen displays the major built-in Jenn-Air appliances, the pantry features unique appliances as well. The stylish Jenn-Air ice machine provides a generous, continuous and conveniently accessible supply of clear, fresh ice. Clear ice does not contain any of the impurities of the cloudy ice you typically get from your freezer. Perfect for entertaining, the frost-free ice machine stores 25 pounds of ice and creates up to 50 pounds in 24 hours. So if you host a party, it would be difficult to run out of ice.

The under counter refrigerator includes four temperature presets to accommodate the various beverages, ingredients or hours’devours you may store. Plus, the UV-resistant thermal glass door blocks sun, heat and damage from ultraviolet rays to keep the ideal temperature.

built-in Jenn-Air appliances
The Bekins Way

Our business model is simple. We want you to be so thrilled with your purchase and experience that you not only come back, but also recommend us to others. Makes sense doesn’t it?

TEST BUILT-IN JENN-AIR APPLIANCES IN OUR SHOWROOM

Visit our state-of-the-art, interactive showrooms in Grand Rapids and Grand Haven. Test built-in Jenn-Air appliances in environments that mirror a real home experience. Our Appliance Professionals will be happy to help you find the right appliances for you.

Sleek Jenn-Air refrigerator and more update a West Olive home

Jenn-Air refrigerator and range in West Olive

Found on a heavily-wooded ravine lot adjacent to the Pigeon River, this neglected home sat vacant and forgotten. Troxel Custom Homes kept the primary structure intact, but renovated nearly the entire interior and designed it specifically for the new growing family of residents. That family chose a Jenn-Air refrigerator, range, microwave and dishwasher for their updated kitchen.

the value of a JENN-AIR refrigerator and range

The homeowners chose Jenn-Air appliances because they liked the value.

They also like the look. One of the homeowners said the “sleek” design of Jenn-Air worked perfectly in their kitchen. The homeowners especially liked the look and placement of the knobs on their range.

They chose Bekins for their Jenn-Air appliances because of the quality customer service we provided them in a previous home.

Jenn-Air refrigerator in West Olive home
The Bekins Way

Our business model is simple. We want you to be so thrilled with your purchase and experience that you not only come back, but also recommend us to others. Makes sense doesn’t it?

TEST JENN-AIR APPLIANCES IN OUR SHOWROOM

Visit our state-of-the-art, interactive showrooms in Grand Rapids and Grand Haven. Test Jenn-Air appliances in environments that mirror a real home experience. Our Appliance Professionals will be happy to help you find the right appliances for you.

Jenn-Air stainless steel appliances add luxury to Fennville home

Jenn-Air stainless steel appliances installed by Bekins

Imagine standing inside a beautiful custom summer home on a warm day in West Michigan. As you stand inside the kitchen, a colorful vineyard paints the perfect summer portrait outside your window. It’s the type of scene that is capped off by a delicious home-made meal. That’s the picture Jennifer England painted as she chose Jenn-Air stainless steel appliances from Bekins. The appliances accent a new home in Fennville built by 42 North Custom Homes.

JENN-AIR STAINLESS STEEL APPLIANCES AS AN ACCENT

When Jennifer designed the kitchen, she pictured the future homeowner cooking a gourmet meal on the Jenn-Air appliances while they enjoyed the warmth of summer.

While some people choose to hide appliances behind custom panels of cabinetry, Jennifer embraces the appliances.

“I personally feel the appliances are a big part of the kitchen design,” England said. “We chose stainless here and accented with black lower cabinets.  The appliance finishes stand out beautifully with our black and white modern farmhouse design.”

She chose an under-counter microwave for the island, plus a slide-in range to create a more even line across the counter top.

“A front dial slide-in range creates a high-end look in the kitchen highlighting the backsplash with clean lines,” England says.  “The range hood is also a statement piece and can be a great focal point to the overall design.  We chose to do a custom hood accented with white oak.”

Jenn-Air stainless steel appliances installed by Bekins

WORKING WITH BEKINS

Bekins works with appliance manufacturers to secure special discounts for builders and designers. 42 North Custom Homes used a special program for their Jenn-Air stainless steel appliances in the Parade of Homes.

“We wanted something high quality, but within our price point. I think Bekins has a really great builders program. We told (Bekins Appliance Professional Richard Tease) what we were looking for and our budget. Then Richard put together some great packages for us to choose from.”

Many people may not know that Bekins has a team of employees who specifically communicate with builders and designers. They send packets with the dimensions and requirements for each appliance. The packets help builders set up the cabinets, gas lines, water lines and electricity in the correct spot.

“I know our team appreciates all of the specifications Bekins gives us on all of the appliances,” England said. “This allows us to be extremely precise in our kitchen design, custom cabinetry and finish-work.”

“Bekins was wonderful to work with. Richard did a great job of checking in with us and our schedule while consistently updating us on our order and installation.  We appreciate their exceptional customer service and expertise.”

The Bekins Way

Our business model is simple. We want you to be so thrilled with your purchase and experience that you not only come back, but also recommend us to others. Makes sense doesn’t it?

TEST JENN-AIR APPLIANCES IN OUR SHOWROOM

Visit our state-of-the-art, interactive showrooms in Grand Rapids and Grand Haven. Test Jenn-Air appliances in environments that mirror a real home experience. Our Appliance Professionals will be happy to help you find the right appliances for you.

Custom-Panel Jenn-Air Appliances Integrate Seamlessly Into EGR Home

Custom-panel Jenn-Air appliances EGR

CUSTOM-PANEL JENN-AIR APPLIANCES

Custom-panel Jenn-Air appliances give homeowners the best of both worlds. On one hand, Jenn-Air provides luxury appliances into the home. On the other hand, the custom panel option allows it to blend in with the rest of the kitchen.

J. Peterson Homes integrated custom-panel Jenn-Air appliances in their new home in East Grand Rapids.

J. Peterson Homes worked with Francesca Owings Interior Design. Interior Designer Sarah Jenkins says she appreciates how the custom-panel Jenn-Air appliances  “seamlessly integrated into our cabinetry.” She says the appliances virtually disappeared, allowing them to highlight the surroundings of the room.

JENN-AIR SLIDE-IN dual fuel RANGE

You cannot cover a range with custom panels. However, it can integrate more seamlessly into the kitchen as a slide-in. The Jenn-Air Dual Fuel Slide-In Range has the controls in the front. That feature enables the range to have a more flat top and create a more even line with the countertop in the kitchen.

Why choose the Dual Fuel? Appliance Professional John Ritzema helped them find the right appliances. He says, “Dual Fuel allows you the convenience of a gas cooking surface with the temperature precision of an electric oven.”

Custom Panel Jenn-Air Appliances
The Bekins Way

Our business model is simple. We want you to be so thrilled with your purchase and experience that you not only come back, but also recommend us to others. Makes sense doesn’t it?

MAYTAG POWER AGITATOR

The home also features a washing machine with a timeless classic. The top-load washer features a Power Agitator.

“Think about when we were young,” Ritzema says. “The washing machines had agitators in them. The washing machine in this home does not simply have an agitator, but a corkscrew agitator which drives the clothing down into the soapy water, producing better cleaning results.”

Maytag says it’s the largest capacity agitator washer available. Plus, it comes with a 5-year labor and parts warranty.

Maytag Laundry Power-Agitator
Maytag Laundry Power Agitator-Washer-Capacity

test JENN-AIR AND MAYTAG appliances in our showroom

Visit our state-of-the-art, interactive showrooms in Grand Rapids and Grand Haven. Test Jenn-Air and Maytag appliances in environments that mirror a real home experience. Our Appliance Professionals will be happy to help you find the right appliances for you.