The appliance industry’s secret and how Bekins rises above

Induction Cooktop Service Call Recreate for Blog

At Bekins, we choose to hold ourselves to the highest standards. However, not everyone has to live up to those same expectations.

We find customers assume the company who sells appliances has to install them. They also assume the company that sold it to them will have to repair it when needed. Finally, they assume the appliance installers and repair technicians need a license to perform their job.

Unfortunately, none of that is true.

Appliance companies are only held to whatever standard they put on themselves. Essentially, anyone can claim to be an appliance installation and repair technician. Don’t believe us, check out the video from Target 8 at WOOD TV.

One appliance manufacturer chose to use a satellite dish company to repair their recalled appliances. As you can imagine, some people experienced terrible customer service. Some of the technicians even did more damage than good. Finally, Target 8 reported that same appliance company authorized a convicted criminal to enter their customers’ homes. Target 8 reported the technician took money, but did not do any work.

HOW WE RISE ABOVE

We hire full-time Bekins installers and repair technicians. They wear a Bekins uniform and drive a Bekins truck. We stand behind our fully-trained appliance installers and repair technicians before we let them into your home. Not only do they learn from our experienced and trained staff, we also send them to manufacturer training to get certified by the brands we carry.

Our training helps you as well. Jenn-Air quite often offers an extra year of limited warranty coverage to customers that use a certified installer. The company trusts Bekins because they know we will install it correctly.

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BUILT-IN JENN-AIR APPLIANCES CUSTOMIZE WEST OLIVE HOME

built-in Jenn-Air appliances

Thoughtfully designed and executed by the visionaries at Mike Schaap Builders and Benchmark Design Studio, this remarkable residence takes its cues from nature and masterfully balances mountain home sentiments with contemporary sensibilities. The result is a fresh and organic design that feels perfectly at ease in its Midwestern foundation. This home also features built-in Jenn-Air appliances from Bekins. As Whirlpool’s luxury brand, the company’s headquarters are not just in the Midwest but right here in West Michigan.

BUILT-IN JENN-AIR APPLIANCES IN THE PANTRY

While the kitchen displays the major built-in Jenn-Air appliances, the pantry features unique appliances as well. The stylish Jenn-Air ice machine provides a generous, continuous and conveniently accessible supply of clear, fresh ice. Clear ice does not contain any of the impurities of the cloudy ice you typically get from your freezer. Perfect for entertaining, the frost-free ice machine stores 25 pounds of ice and creates up to 50 pounds in 24 hours. So if you host a party, it would be difficult to run out of ice.

The under counter refrigerator includes four temperature presets to accommodate the various beverages, ingredients or hours’devours you may store. Plus, the UV-resistant thermal glass door blocks sun, heat and damage from ultraviolet rays to keep the ideal temperature.

built-in Jenn-Air appliances
The Bekins Way

Our business model is simple. We want you to be so thrilled with your purchase and experience that you not only come back, but also recommend us to others. Makes sense doesn’t it?

TEST BUILT-IN JENN-AIR APPLIANCES IN OUR SHOWROOM

Visit our state-of-the-art, interactive showrooms in Grand Rapids and Grand Haven. Test built-in Jenn-Air appliances in environments that mirror a real home experience. Our Appliance Professionals will be happy to help you find the right appliances for you.