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The appliance industry’s secret and how Bekins rises above

Induction Cooktop Service Call Recreate for Blog

At Bekins, we choose to hold ourselves to the highest standards. However, not everyone has to live up to those same expectations.

We find customers assume the company who sells appliances has to install them. They also assume the company that sold it to them will have to repair it when needed. Finally, they assume the appliance installers and repair technicians need a license to perform their job.

Unfortunately, none of that is true.

Appliance companies are only held to whatever standard they put on themselves. Essentially, anyone can claim to be an appliance installation and repair technician. Don’t believe us, check out the video from Target 8 at WOOD TV.

One appliance manufacturer chose to use a satellite dish company to repair their recalled appliances. As you can imagine, some people experienced terrible customer service. Some of the technicians even did more damage than good. Finally, Target 8 reported that same appliance company authorized a convicted criminal to enter their customers’ homes. Target 8 reported the technician took money, but did not do any work.

HOW WE RISE ABOVE

We hire full-time Bekins installers and repair technicians. They wear a Bekins uniform and drive a Bekins truck. We stand behind our fully-trained appliance installers and repair technicians before we let them into your home. Not only do they learn from our experienced and trained staff, we also send them to manufacturer training to get certified by the brands we carry.

Our training helps you as well. Jenn-Air quite often offers an extra year of limited warranty coverage to customers that use a certified installer. The company trusts Bekins because they know we will install it correctly.

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Spring Lake Customer Raves About Sub-Zero Refrigerator

Sub-Zero Refrigerator in Spring Lake

benefits of a sub-zero refrigerator and freezer

Patti in Spring Lake chose a Sub-Zero refrigerator and freezer from Bekins for her remodeled kitchen. What is her favorite feature? She immediately talks about the climate control.

“It has no freezer burn,” Patti said. “My ice never clumps. You can put a ton of food in and it doesn’t seem to vary in temperature. It’s worth the money.”

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Changes in humidity can create freezer burn, so it helps that Bekins installed Patti’s freezer as a separate column next to her refrigerator. It also helps that Sub-Zero’s pioneering food preservation heritage gives her frozen and convenience foods exactly the dry, frigid climate they need to stay fresher.

CUSTOM PANELS HIDE SUB-ZERO REFRIGERATOR

Patti and her husband considered stainless steel, but they thought the look would stand out too much in their kitchen design. They wanted to keep the refrigerator and freezer hidden, so they chose the custom-panel option. With expert custom-panel installation by Bekins, their refrigerator and freezer integrate seamlessly with the cabinetry in their kitchen.

“That’s why we use Bekins to install it, they know what they’re doing,” Patti said. “Bekins installed a dishwasher in my daughter’s house, it took them 45 minutes. When I had a dishwasher installed by one of our maintenance men, it took two days. Bekins is in and out. They do it all the time, and they are very professional.”

TEST SUB-ZERO REFRIGERATORS IN OUR SHOWROOM

Showroom

Stainless Steel Thermador appliances modernize Ada home

Stainless Steel Thermador Appliances in Ada

When homeowners in Ada commissioned Nugent Builders Inc  to remodel their home, they collaborated with interior designer Kaci Brander at Refined Design. Kaci described the kitchen as very “dark and heavy.” With the help of stainless steel Thermador appliances from Bekins, the homeowners were able to update the kitchen.

Adding glass and lighting under the off-white cabinets was the first step towards brightening the space, however, the homeowners still enjoy a rustic look with darker elements. To please the homeowners, they added texture on the floors along with barnwood beams and a fun backsplash.

Stainless Steel Thermador Appliances in Ada
Stainless Steel Thermador Appliances in Ada
The Bekins Way

Our business model is simple. We want you to be so thrilled with your purchase and experience that you not only come back, but also recommend us to others. It makes sense doesn’t it?

WHY STAINLESS STEEL THERMADOR APPLIANCES?

When we asked why she chose stainless steel appliances from Thermador, Kaci did not hold back.

“They are just the best,” she said. “They look the best. They are the sleekest. They had something that fit the overall design, all of the functions the homeowners really wanted and it just seemed to be the best fit for what we were looking for here.”

Kaci said it started with finding the right fit for their refrigerator space, then they designed the rest of the kitchen around it.

Bekins Appliance Professional Bill Schnug helped them choose column refrigeration from Thermador.

“The columns allowed the customer more flexibility,” Schnug said. “They could choose the incremental size to best meet their needs. Since the columns are designed to sit flush with the cabinetry, they also create a sleek, uniform appearance. In cases where space is limited, many customers are opting to maximize their fresh food storage by going as wide as they can with a refrigerator column then adding a freezer drawer under the counter, in an island or in the pantry area.

Schnug says Thermador’s ThermaFresh system helps preserve food through precise management of temperature and humidity.

Stainless Steel Thermador Appliances

NOT ALL STAINLESS

The Thermador dishwasher comes with a custom-panel option, so the dishwasher actually blends in with the rest of kitchen cabinetry.

“It’s probably one of the biggest things that I look for actually,” Kaci said. “I feel like appliances can really mess up the overall feel and design of the kitchen. So when you find something that has the look that a person wants and the function, then it’s kind of the best of both worlds.”

WHY REFINED DESIGN CHOSE BEKINS

“I like the customer service,” Brander said. “I like the quality of products. They are always super helpful when we have a question. They accommodate us when it comes to install and tweaking anything. It’s construction, so when something comes up and a fridge needs to be shimmed a little bit or leveled, then you guys are always on it.  My clients are really happy and that makes me happy.”

SEE AND TEST STAINLESS STEEL THERMADOR APPLIANCES IN OUR SHOWROOMS

Stainless Steel thermador Appliances

LIFE UPGRADED: OTTAWA COUNTY CAC

Life Upgraded Ottawa County CAC

Our motto at Bekins is “Life Upgraded.” We understand that you will only care about a product’s features when those features can improve your life.

Bekins volunteers recently installed appliances and electronics in an addition for the Children’s Advocacy Center of Ottawa County. Their Development Director, Rebekah Bakker, tells us how the appliances and electronics help the employees and children at the center.

LIFE UPGRADED: HOW BEKINS APPLIANCES AND ELECTRONICS HELP THE OTTAWA COUNTY CAC

With the equipment that you have installed; we have been able to hold trainings. We have been able to hold conferences with all of the team members around the table and it has really enhanced our ability to collaborate. The quality of the picture on the screen has really made this a state-of-the-art facility for our team members.

– – Rebekah Bakker, Development Director

REBEKAH TALKS ABOUT WORKING WITH THE BEKINS TEAM

MORE ABOUT OUR VOLUNTEER EFFORTS WITH THE CAC

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THE BEKINS EXPERIENCE: CHILDREN’S ADVOCACY CENTER

Best Customer Service Company

We pride ourselves on being the best customer service company. We strive to give our customers such great service that they say “WOW!” and want to tell others about it. Bekins volunteers recently installed appliances and electronics in an addition for the Children’s Advocacy Center of Ottawa County. Their Development Director, Rebekah Bakker, talks about her experience with Bekins in the video below.

MORE ABOUT OUR VOLUNTEER EFFORTS WITH THE CAC

WHAT OTHER CUSTOMERS SAY ABOUT THEIR EXPERIENCE WITH BEKINS

Best Appliances - Service Knowledge