Our company history and daily strive for excellence!

What we do

Appliances ~ Electronics ~ Integration ~ Life

An appliance repair business at heart, at Bekins we take the time to understand things from the inside out, from washing machine units to the newest distributed audio technology. As a result, there isn’t much we can’t do when it comes to home appliances and electronics.

Whether you’re looking for a great deal on a new dishwasher, or need to enlist our CEDIA certified technicians to custom design your home theater system, we can help. Whatever you need, we have the service, expertise and equipment to get the job done right – and at a great value.

At Bekins, we know appliances and electronics. Now, let us get to know you.

Read Bekins’ History

The Bekins Way

We raise the bar, so you can raise your expectations.
Our standard is known here as the Bekins Way, and it’s simple: we work to provide service beyond anything you’ve ever experienced before. Here’s how we do it:

    • Our stores are designed to mirror real home environments, with working kitchens and home theaters that are wired for you to test drive. Start the dishwasher to hear how loud it is. Try the touchscreen lighting and shade control panel.
    • New Bekins sales professionals receive six months of Bekins Bootcamp Training to ensure deep product knowledge. By the time our staff set foot on the showroom floor, they’re not only skilled professionals; they’re also experts on customer service.
    • High-pressure sales tactics are not how we operate. Instead, we listen; we take the time to get to know you, so we know exactly how to give you choices that make the most sense for your home, life, and budget.
    • After that, we’re here for whatever you need – installation, training, repair – for the life of the product.

Proud to be Michigan’s greenest appliance dealer!

We’ve worked hard to reduce our own carbon footprint. Our Coopersville Service Center has been intentionally equipped with the storage space, cardboard balers and other machinery necessary for us to recycle over 90% of all waste that goes through our facility. That includes cardboard, cores, plastic ties and film, styrofoam – even old appliances.

Have the confidence of knowing that when you work with Bekins, you’re not only supporting our efforts in sustainability – you’re lowering your own carbon footprint as well.

Why choose Bekins?

Our legendary customer service is a result of more than forty years of striving to exceed customer expectations. We help you navigate the maze of appliances and electronics to find the products that make the most sense. We show up to service appointments on time, and we wear booties to protect your floors.

Our goal is to exceed our customers’ expectations. We believe that conducting ourselves with integrity, honesty and transparency is the reason our business has grown. Our reputation is our bottom line.

The truth is that there’s much more to an appliance or device’s value than its show floor price tag. How long will a product last? Are replacement parts and service available for it? The brands we carry – and don’t carry – have been chosen very carefully based on years of repair experience. Our goal is to save you money and offer you the best value not just on the day of your purchase, but for years and decades to come.

Our award-winning electronics team includes more certified professionals than any other retailer in Michigan, and our sales staff are rigorously trained. As a company, we’ve stayed ahead of each new innovation in technology with continuing certification, training and expansion.

Giving back to the community.

We’re grateful for the support the West Michigan community has shown Bekins over the years, and we recognize that none of our success would have been possible without their commitment to us. Over 10% of all our profits are given to a range of charitable causes in our own community, and around the globe.

During the construction of our fourth house, one vendor stood head and shoulders above the rest: Bekins! It was clear from the start that they had a thorough knowledge of all the appliances we required as well as all of the technology features we wanted in our new home. They were professional, friendly, courteous and very responsive during all stages of the project. What I loved, was that everyone on the team was a perfectionist, and when the project was complete, everything was perfect! Thank you for all your hard work!

Mike & Karen McCullough, Gun Lake, MI


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